As Google, ChatGPT, and Gemini start summarising the web, visibility now depends on clarity, structure, and trust. This simple checklist helps NZ businesses find out where they stand - and what to improve.

Search is changing - again. Not through another algorithm update, but through a fundamental shift in how information is found, interpreted, and presented. With AI search assistants like ChatGPT, Gemini, and Copilot now shaping how people discover content, the question for businesses has evolved: How do you make your website visible in an AI-search world?

Wellington businesses aren’t just looking for websites that look good - they want partners who understand their market, their goals, and the new realities of an AI-shaped web. At Fahrenheit, we’ve worked with clients across the region and across New Zealand - from local startups to established national brands launching internationally - and we’ve noticed the same priorities emerging again and again.