The Primary Principals' Collective Bargaining (PPCB) represents a modern and collaborative approach to the principle of collectivism in the workplace.
We were approached by Perry Rush, the president of The New Zealand Principals’ Federation, to create the PPCB identity and logo, and design a website that would give PPCB a credible online presence. The first step in the process was to understand the organisation’s values, mission, and target audience.
To create their visual identity, we worked with Perry to design a logo that would accurately reflect the organisation’s ethos and message. Next, we directed a photoshoot at the Island Bay Primary School to generate relatable photographic assets for the website.
The resulting website was designed to be minimalistic and user-friendly, with a focus on clear and easy navigation. The website included a section for members to sign up and access resources, as well as static pages for the general public to learn more about the organisation and its mission.
