Building the framework for performance.
Performance Membranes Australia supplies high-performance building envelope systems for architects, builders, and designers across Victoria. As a Pro Clima Partner and advocate for Passive House standards, their mission is to help construction professionals achieve greater energy efficiency, durability, and occupant comfort through science-backed products and smarter installation practices.
Fahrenheit Digital partnered with Performance Membranes to develop a digital strategy and content framework that reflect their technical expertise and leadership in sustainable construction. Our work began with a comprehensive content architecture and SEO strategy – mapping how architects, builders, and specifiers search, learn, and make decisions. This structured approach laid the groundwork for a site that will delivers clarity, credibility, and discoverability across every product and service category.
In parallel, we’ve been designing a seamless ecommerce experience that will integrate directly with warehouse and logistics workflows. The new system will simplify order management, improve customer self-service, and align digital sales with real-world operations – creating a more efficient, scalable foundation for growth.
Beyond web development, we’ve created a suite of collateral that supports Performance Membranes technical training and outreach – from campaign assets to short-form videos for social media, helping position Performance Membranes as the go-to authority on high-performance building systems in Australia.
