Engineering with heart — automation and integration specialists across Aotearoa.
AFI needed a refreshed online presence that would not only reflect their technical depth and industry partnerships, but also communicate the people-first values behind their work. With a diverse service offering spanning automation, instrumentation, and industrial IT, the new website had to present complex capabilities in a clear, approachable way — and perform in a highly competitive digital space.
We designed and developed a sleek, minimalist website that captured AFI’s “engineering with heart” ethos. The structure and interface were carefully crafted to guide users through their service offering with ease, while supporting brand trust and credibility.
To bring the brand to life visually, we conducted a professional photoshoot focused on team culture, process, and project environments. Our team also provided editorial support and authored key textual content, ensuring every page spoke with clarity and confidence. From there, we implemented an in-depth SEO strategy — targeting high-value automation and engineering search terms across Aotearoa.
The final result is a polished, high-performing website that reinforces AFI’s reputation as one of New Zealand’s leading industrial automation providers. With strong keyword rankings from day one and a brand narrative that blends technical expertise with human insight, the platform sets them apart in a crowded market.
