Digital Twin: transforming how we make sense of data.
Di-Phy Innovations, led by transformation leader Regine Deleu, needed a bold and future-forward brand presence to reflect their work at the cutting edge of Digital Twin technology. With offerings spanning organisational modelling, environmental simulation, product design, and smart city development, the challenge was to unify a complex service offering under a clear, compelling identity that would resonate across both public and private sectors.
We worked closely with Regine and the Di-Phy team to develop a brand positioning strategy that balanced technical authority with visionary storytelling. This included defining a tone of voice that felt both ambitious and accessible, and designing a visual identity that would signal credibility and innovation in equal measure.
From there, we brought the brand to life through a meticulously crafted logo, a clean and modern website, and a full suite of brand collateral. The website was designed to not only introduce Digital Twin concepts to new audiences, but also support engagement across sectors where Di-Phy’s capabilities could deliver transformational value.
Di-Phy Innovations now stands with a distinct and cohesive brand that positions them as pioneers in the rapidly expanding Digital Twin landscape. Their digital presence supports credibility, sparks curiosity, and enables meaningful conversations with stakeholders across industries — both in Aotearoa and internationally.
