A refreshed online platform that lifts service visibility and credibility
Rhys Finlay Contractors needed an online presence with a revised, secure framework that also reflected the scale and professionalism of their work. Their existing site lacked structure, topical depth, and clear pathways into their core service areas, which limited visibility across key search terms and didn’t fully communicate their capability in affordable housing, Kāinga Ora projects, and wider tender work.
We redeveloped their WordPress website from the ground up while keeping their familiar visual framework intact. The content architecture was rebuilt to make navigation intuitive and to support topical relevance across all major services. New and expanded service pages were written to strengthen authority, improve clarity, and meet SEO intent. We placed particular emphasis on showcasing their experience delivering affordable and community-focused housing solutions, with clear alignment to government standards and procurement expectations.
The entire site received a comprehensive SEO rewrite, including tightened metadata, improved internal linking, and content restructuring to align with high-value search behaviour.
The updated site quickly lifted their search presence. Core service terms reached the first page of Google, key service visibility increased by an average of 800 percent, and click-through performance improved across all major entry points. Rhys Finlay Contractors now have a more authoritative, future-ready platform that better reflects who they are and the work they deliver.
