Empowering Weta Workshop to bring imagination to life online
Weta Workshop has spent more than three decades creating original worlds and iconic designs for the global entertainment industry. Working alongside Sir Richard Taylor and the Weta digital team, we helped redesign and project-manage Wetanz.com – developing its positioning, user experience, and e-commerce functionality to reflect the studio’s world-class creativity.
Our role extended beyond the website. We designed the identity, packaging, and collateral for Weta Collectibles – the merchandise arm representing legendary franchises such as The Lord of the Rings, The Hobbit, District 9, and Narnia. Each design balanced cinematic storytelling with commercial clarity, helping Weta establish a strong, cohesive brand presence across international markets.
The result is a digital and physical ecosystem that showcases Weta’s artistry while giving fans and collectors a seamless way to experience and own a piece of that world.