Specialist urology care with a focus on precision, compassion, and trust.
Jim Duthie, a Wellington-based urologist with sub-specialty expertise in prostate disease, needed a digital presence that matched the calibre of his clinical practice. With a unique blend of surgical excellence, psychological insight, and nutritional knowledge, Jim was looking to convey credibility, warmth, and professionalism — all within a highly personal and sensitive area of healthcare.
We worked closely with Jim to define a brand and website strategy that would speak directly to his patient base while also earning the respect of his peers. This began with a deep dive into his values, tone, and goals for the site. We also conducted industry research to understand how other private healthcare providers were positioning themselves — identifying opportunities to differentiate Jim through authenticity and clarity.
From there, we designed a modern, confidence-inspiring logo and a clean, intuitive website that prioritised ease of navigation and trust-building content. The site’s minimalist design and calming aesthetic were intentionally crafted to put patients at ease while clearly outlining Jim’s services, qualifications, and approach to care.
The final brand and website have been warmly received by both patients and colleagues, helping to establish Jim Duthie as a trusted provider in the field of urology. The new digital presence strengthens his reputation, supports referrals, and communicates his unique approach to patient wellbeing with clarity and care.
